Cam Newton’s production company Iconic Saga is extending its ad sales, sponsorship and monetization partnership with Blue Wire. Newton is focused on building a digital media empire, hiring entertainment veteran Kristin J. Meyers as President of Iconic Saga, and launching a new state-of-the-art studio in Atlanta.

Blue Wire and Iconic Saga began working together in April 2023. In that time, Newton and his team have been busy building out his media empire, starting with two podcast shows: 4th&1 and Funky Friday.

4th&1 w/ Cam Newton isn't just your average sports show — it's a game-changer where Cam brings the heat. With its pulse-pounding energy and dynamic content, this sports-centric powerhouse reaches a massive audience hungry for more than just football news. Every episode promises a fresh and often hilarious take on sports experience, blending viral clips with engaging discussions from special guests who bring unique insights to the table.

Funky Friday, a cutting-edge interview show, engages high-profile guests through thought-provoking conversations. Newton’s radiant personality, coupled with his illustrious football resume, allows him to connect with guests in a way that’s both authentic and inclusive.

In 2024, Blue Wire content reached a combined 177M podcast downloads and YouTube full-length views across its 200+ shows, up 26% from 2023. Beyond Newton, other headliner Blue Wire talent includes Lions star receiver Amon-Ra St. Brown, Super Bowl Champion cornerback Darius Slay, former NBA star J.R. Smith, golf designer Stephen Malbon, WWE YouTuber Chris Van Vliet and sports brands such as Learfield, 33rd Team, Field of 68 and Rotowire. In 2024, more than 70 brands partnered with Blue Wire on advertising and sponsorship opportunities including PrizePicks, Wendy’s, eBay and Indeed.