Blue Wire kicked off a new campaign featuring top home security brand SimpliSafe collaborating with premium NFL creators, including host-read advertising and on-screen placement.

Stars taking part in the SimpliSafe campaign include Cam Newton's 4th and 1 podcast, Steve Smith Sr.'s 89 Show with James Palmer. and Michael Irvin's YouTube channel.

Blue Wire's audience across audio and video channels is up 40 percent year over year as more content creators join the company's growing network of sports shows.