Blue Wire announced that it is officially partnering with ShortGameKing, one of the fastest-rising digital golf personalities. The partnership was facilitated by Touch Grass Sports, ShortGameKing’s talent agency, and is in line with Blue Wire’s goal of expanding its golf content footprint in 2026.

“ShortGameKing, the TGS team and I could not be more excited to partner with Blue Wire, one of the most respected players in the sports media space,” said Noah Schwartz, CEO of Touch Grass Sports. “We’re bullish on what this partnership can unlock. ShortGameKing’s continued digital expansion, paired with Blue Wire’s reach, has all the ingredients to create a rising tide for everyone involved.”

Known for his engaging golf videos, humor, and on-course content, ShortGameKing has built a passionate community across YouTube, Instagram, and TikTok. The addition of ShortGameKing strengthens Blue Wire’s growing golf vertical, which already features crossover pro athlete creators including D’Angelo Russell and Steve Smith Sr.

“ShortGameKing has built one of the most entertaining and authentic brands in golf content,” said Kevin Jones, Founder of Blue Wire. “We’re thrilled to partner with him as we continue expanding our footprint in golf content following our biggest golf activation to date in 2025.”

Blue Wire partnered with D’Angelo Russell and the Backyard Podcast on the second annual Backyard Cup in October. The event included Russell, Devin Booker, and ShortGameKing among others, and was sponsored by Johnnie Walker.

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