IPVanish drives a 26% performance lift with Blue Wire using AI host-read ads

How a podcast ad campaign shifted budget out of announcer-read creatives and into host voice AI cloned ads, capturing host-read-caliber conversions at run-of-network scale

Running across Blue Wire's podcast network with opted-in hosts, IPVanish's AI host-read ad campaign drove 26% more subscriptions than the announcer-read ads. Activated by Audiohook, the ads powered by AdBridge.ai’s legally licensed, AI cloned host voices to generate unique ads per show, at scale. Furthermore, the AI host-read ads came within reach of genuine human host reads in performance. The takeaway for advertisers is straightforward: budget sitting in announcer-read and programmatic RON can move into Trusted Voice Ads and work materially harder, with zero listener complaints across the campaign.

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