Former NBA All-Star Baron Davis is joining Blue Wire as a podcaster, investor and brand ambassador. Davis will launch his own podcasting company within the network called Slic, which will feature shows about the NBA, investing, entrepreneurship, and more. In the aftermath of the police killing of George Floyd, Davis has continually stressed that he wants his network to provide a voice and platform for Black people. Davis joins a growing list of athletes launching their podcast on Blue Wire, including WNBA Champion/MVP Sue Bird, USWMT Captain Megan Rapinoe and former NHL All-Star John Scott.

Following his 13-year career in the NBA, Davis has taken on a second career in business, media and entertainment. As an investor, he got involved in the early stages with Vitaminwater. As an entrepreneur, he has developed several entertainment companies under his Baron Davis Enterprises banner.  As an actor, he’s appeared in a combined 17 movies and television shows according to IMDb. His involvement in Blue Wire is just the latest step in his expanding media career.

“We should be thinking about the future of the media,” said Davis in an interview with Variety. “This is a new age. We’re building something from scratch for this generation.”

Davis’s decision to join Blue Wire as opposed to one of the giant podcasting companies also represents a growing trend among athletes. By joining Blue Wire instead of places like Barstool or The Ringer, Davis gets to keep more creative control for his network.

If you’re a pro athlete, you don’t have to run to ESPN anymore,” Blue Wire CEO Kevin Jones said. “At Blue Wire, we can give you resources and help you build something special.”

One of Davis’s first offerings on the network will be “The Point God Series,” where he will discuss the best point guards in NBA history. For more updates on Davis’s content or the rest of Blue Wire’s network, visit bluewirepods.com or follow us on Twitter @bluewirepods.

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